E-commerce Website Development for EV GOLD Jewelry Store

Task: to develop a new e-commerce website for the EV GOLD jewelry store network, featuring an extensive product catalog and integration with the company’s internal inventory management system.

One of the key objectives was to migrate products and categories from the previous website while preserving the existing URLs and search engine rankings as much as possible. The new website needed to connect online sales with the network of physical stores, automatically receive up-to-date prices and stock information, and provide the company’s employees with convenient tools for managing a large product catalog.

What we did:

• We developed an e-commerce website with a multi-level jewelry catalog, categories, filters, and detailed product pages, with the ability to feature popular categories on the homepage for easier access.
• We implemented complex catalog synchronization with the company’s internal inventory management system to automatically update prices and stock levels, taking into account product availability in individual stores by size and weight.
• We migrated products, categories, and other required information from the previous website while preserving the existing page URLs.
• We carried out SEO preparation before launch by preserving the structure of important pages and configuring the necessary redirects to minimize potential losses in organic traffic and search engine rankings after the migration.
• We implemented a store map with addresses and locations of physical stores, organized by city.
• We developed discount management functionality in the administration panel, allowing discounts to be applied to an entire product category or individually to specific products.
• We developed a shopping cart and a complete checkout process, including automatic delivery cost calculation based on the order value and delivery region.

Development timeline: 5.5 months

Results:

• We launched a new EV GOLD e-commerce website with an extensive jewelry catalog integrated with the company’s network of physical stores.
• We automated price and stock updates and enabled customers to see the current availability of specific products across individual stores.
• We migrated the existing catalog to the new platform while preserving URLs and carrying out SEO configuration before launch to retain the website’s established search engine rankings as much as possible.
• We simplified the management of a large product range through a centralized administration panel, bulk discount management, and monitoring of employees’ work with the catalog.